Access the best

Apacer consumer storage products get a new, colorful look Digital life enriched with innovation and user-friendliness

( Aug 19, 2011 ) Bookmark and Share

Apacer announced the new brand identity system for its consumer storage products. The featured colorful curves present Apacer’s new brand image: Reliable Innovator. Combined with multi-colored gentle lines, they embody the rich interaction with consumers as well as the colorful digital world created by Apacer — all these elements along with Apacer’s comprehensive product families make digital life just more brilliant! The new identity system signifies Apacer’s innovative thinking towards becoming a diversified, fresh and dynamic brand. The initial stage will see the system applied to the brand new package of entry-level USB flash drives and all memory cards — which will be available in newly designed, eco-friendly packages! In the future, the lineups of consumer products will all have a new look, giving global users the access to Apacer’s new brand image!

Apacer’s brand transformation began with the basics. Apacer established a high-efficiency global logistic system, conducted market research and built a customer relationship management model to locate its brand positioning in the global IT industry. Meanwhile, we also keep fostering our product design and technology R&D capability. The result is Apacer has garnered over 89 patents in related professional fields, as well as being granted world-acclaimed awards, such as the iF design awards and G-mark awards in product design.

As the corporate motto says, “Access the Best,” Apacer has been committed to bringing out outstanding digital storage products and peripherals to users. Consumers used to be impressed by Apacer’s stability, reliability and high quality, as its former brand identity design looked like a solid arch that communicates its brand value: Reliable, guiding consumers through the digital world.

Apacer’s new brand identity follows the previously themed arch, and transforms the arch into colorful and gentle lines. It symbolizes diversified digital styles, meaning that emotions such as happiness, joy, warmness and fun will all be digitalized permanently by Apacer products. By sticking to the commitment “Access the Best,” Apacer will satisfy customer needs with its innovative and comprehensive product lineups, giving users a more vivid digital style.



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