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Apacer and Sony Promote the Memory Stick Specification Application in Europe in a Grand Manner To Accelerate the Memory Stick Demand by Pan-European IT Market

( Sep 26, 2002 ) Bookmark and Share

Taipei, Taiwan, Sep. 26, 2002 - Apacer Technology announced today on Photokina, photography exhibition well-known in Europe, that it would start the marketing and promotion of Apacer Memory Stick and peripheral card reader in Europe in an all-round manner. It is expected that it will accelerate the growth of pan-European Memory Stick memory card market.Ever since it was established in 1997, Europe Apacer Technology has received favor from distributors all over Europe for its high-quality memory storage products. Regional distributors from west Europe, north Europe, Germany, France and UK etc. are all long-term strategic cooperation partners of Europe Apacer Technology. For its prompt and flexible supplying, and mastering of IT related applications, Apacer will start to promote Memory Stick and peripheral card reader at the end of October.

There are now 20 million Memory Stick users globally using 300 categories of MS related products. MS applications aiming at IT such as notebook, portable PC, PDA, printer, screen, overhead projector etc. are still increasing. In response to the special requirement by Europe IT distribution, Apacer makes Memory Stick peripheral products line even richer, provides MS card reader and 6 in 1 card reader etc. diversified peripheral devices, so that users can transfer image data into PC or notebook etc. IT platform more conveniently.

Science and technology products can be classified into 3C, that is, Computing, Communication, and Consumer. PC (computing) users are normally users of mobile phone (communication) or digital camera (consumer electronics). Memory media thus also plays the important role of media for transformation. ""Memory Stick is the best storage media that runs from IT to communication device and recreational electronics thoroughly."" Lawrence Lo of Apacer Technology indicates.

Sony Company is very honored to become the promotion partner of Memory Stick with Apacer Technology. Ever since the first season of this year, Apacer has successfully developed the IT application of MS in Taiwan, Southeast Asia, China, New Zealand and Australia etc. Asia Pacific region. Currently, the sales of Apacer Memory Stick are growing month after month. ""Through the continuous cooperation between both parties, we want to promote Memory Stick to also become the memory card specification that connects IT with digital image."" General Manager of the Memory Stick Division, Masaharu Yanaga says.

Apacer Technology belongs to Acer group. During the initial period, it was devoted to the marketing of professional memory module. In 1999, it rose to top 4 module manufacturers globally. Starting from flash, DRAM memory technology, it further integrates software/hardware technology of digital application device. We have been expanding product development range, and are determined to become the provider of innovative digital application device. The whole series of products of Apacer include memory card, embedded flash components and all kinds of end products that combine AV function and media transformation, so that users can enjoy the convenience, fun and friendliness brought by Apacer digital to its fullest whether it is at home, for leisure, outdoors traveling, work and movement.



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